First, we explore what matters to your clients.
Search algorithms continually rank new content, based on several factors — the most important being relevancy. Who can best answer the search question?
But before you can answer, you need to know what’s being asked. That’s where keywords come in. Our ‘keyword generator’ explores Google and YouTube to discover the keywords your clients are searching for.
We’ll tell you which keywords are most popular, how often they’ve been searched in the last month and how your competitors are using them.
And we’ll use this data to generate the most effective topics for your videos.
Once you’re clear on your message, let us craft the delivery.
Our experienced team of filmmakers will help you draft a script that gives your clients the answers they’re looking for.
But your videos need to be more than just relevant – they need to resonate. Clients need to see themselves reflected in your content.
Quality matters. So, we focus not just on what you say, but how you say it.
We get the look and feel of your video just right, with the perfect setting, lighting, typography, sound, and music.
It’s these intangible elements that create the prism through which your content is viewed.
And it’s what separates good content from great content.
Our video AI technology contains a first-of-its-kind ranking tool, which will boost your online visibility.
Dramatically.
Here’s how it goes. We take your well-targeted, beautifully crafted video clip and upload it to our AI powered system. We add your optimised keywords. We publish it simultaneously on Google and YouTube.
And we sit back and watch as is shoots to the top. Often to page 1 of Google immediately and to the top of YouTube within 3 to 5 minutes.
Most marketing companies are weaned on big data. The actions they take on your behalf are almost always driven by research into what people are searching for online.
At VideoMarketing we take a different approach.
It’s not enough to know what people are searching for, we want to know why.
If two options are available and both are largely the same, what motivates someone to pick one over the other?
Understanding questions like this is incredibly important to us.
While we believe in the discipline of data science, we believe just as much in the emerging disciplines of anthropology, psychology and behavioural science. Indeed, the look of this very website was created and designed by one of the leading exponents of behavioural science and marketing worldwide.
We use data to guide us, but we understand that embracing the full complexity of human life is something technology simply cannot do.
That is why each one of our videos are personally prepared by hand. Only when the video is perfectly created do we apply our technology to it.
It is that collaborative approach -combining data science, human intuition and behavioural economics- that has driven our extraordinary success over the last 33 months.
We have launched more than 700 videos in that time and not one has breached Google or YouTube’s Community Guidelines.
We are the only digital marketing agency to use Vudini.
And Vudini is the only technology officially approved and certified for the provision of AI powered video on both Google and YouTube.
What is AI powered video?
Traditionally, if you wanted to rank high on search, you needed a lot of staff posting a lot of content for a long period of time.
This simply wasn’t an option for many businesses.
This reality pushed them towards the use of AdWords instead. And while this is effective, it’s also expensive.
Through Vudini, we offer a whole new route to the top.
Vudini has exclusive access to Google and YouTube API. Their unique algorithms, synced to run effortlessly with Google’s, works like magic.
They bring your videos onto Google and then triangulate back to your website. So, your website gains recognition and starts to get better results immediately.
And the genius of Vudini’s technology is that once published, your video ranking has tremendous longevity.
In fact, since they began their journey with Google in October 2019, more than 72% of videos published to page 1 of Google by Vudini have remained there.
So, you’ll get to the top. And stay there.
